Why Should You Explore a Career in Marketing?

If you’re looking for a creative career with excellent prospects, the rapidly growing field of digital marketing could be an interesting direction to consider. Guest contributor, Jacob, explains some of the key benefits and some popular roles worth exploring.
Marketing and social media

Photo by Adam AY on Unsplash

There’s been a huge shift in the way people work since Covid-19, with remote working now being the norm for many businesses. As a result, digital marketing has become increasingly important for all types of organisations, which has led to a high demand for skilled marketers.
This is a great time for those interested in exploring a career in marketing due to its growing importance. Not only can you expect job security in the field, but you can also expect a good salary and plenty of opportunities for growth. One of the biggest draws is that this type of career allows you to work with a wide variety of people. From content creators to website designers, marketers are expected to have an understanding of all aspects of digital marketing and be able to collaborate with other professionals to create effective campaigns. This offers huge potential for growth and development, as there’s always something new you can learn.
Another benefit of a career in marketing is that it is highly versatile. You could choose to work in-house for a company or marketing agency, or you could become an independent freelancer, taking on jobs from different clients. This gives you the freedom to work in an area of marketing that interests you and still have the potential to make a decent living.
Finally, if you get into marketing early enough, there’s plenty of potential for success. As businesses continue to move towards digital-first strategies, they will want skilled marketers who can help them reach their target audience, so the demand for professionals in this field will only increase.

Five Marketing positions to explore

Marketing jobs are spread across a broad spectrum of disciplines. Here are some key roles you could start exploring:

1. Social Media Manager

If you have a knack for social media, this is an excellent role to pursue. As a social media manager, you will be responsible for creating and curating content for various social platforms, as well as managing campaigns and interacting with customers. Whether it’s Facebook, TikTok or Snap Chat, you will need to be able to engage with your audience and create content that drives engagement and generates leads.

2. Search Engine Optimiser

As a search engine optimiser, you will be responsible for improving the visibility of websites in search engines. This requires an understanding of how search engines work and knowledge of various digital marketing techniques, such as keyword research and content creation. Keeping abreast of Google updates and having an understanding of the latest trends in SEO will ensure your clients are at the top of their game.

3. Paid Ads Specialist

Paid advertising is becoming increasingly important for businesses of all sizes. As a paid ads specialist, you will be responsible for setting up and managing campaigns across various platforms, such as Google Ads, Facebook Ads and Instagram Ads. You’ll need to have an understanding of the different platforms to create effective ad campaigns that generate leads and conversions.

4. Content Creator

Content is the key to any successful digital marketing campaign, and content creators are in high demand. As a content creator, you will be responsible for creating engaging copy, visual assets and videos that resonate with your target audience. Content creators work across multiple channels to engage and interact with their audience, so no two days will be the same!

5. Email Marketer

Email marketing is still one of the most effective digital marketing strategies. As an email specialist, you’ll need to build knowledge of GDPR, be able to design emails and understand the basics of marketing automation. You’ll also need to be able to interpret data and analytics to understand what content is working well and which campaigns need tweaking.

Kickstart your marketing career today

Overall, a career in marketing is an exciting prospect. It offers great benefits such as high salaries and plenty of opportunities for growth and development. So, if you are looking for a career path that is both versatile and rewarding, marketing could be the right choice for you.



About the author

Contributor J Robinson
Originally from Nottingham, Jacob Robinson studied sports management at Manchester University, before embarking on a career as a freelance writer, specialising in sports business and marketing.


Find out more on careers in Marketing, PR & Social Media:

Grad Bites: Working Remotely Abroad
Hear from an SEO & Content Marketing Consultant, who has travelled & worked around the world

Grad Bites: A Career in Social Media
Social media is a powerful marketing tool, now needed by almost every business. If you’re creative & well-organised, with a passion for social, this could be a great career for you

Q&A with a Marketing Communications Executive
Ella is a Marketing Communications Executive in the energy sector. She shares insights into a marketing career & helpful tips for the job search

8 Great WFH (Work-From-Home) Opportunities
Ruby recommends jobs that are well-suited to remote working, & online sites where you’ll find those work opportunities

Grad Bites: Working in PR
Alex explains his day-to-day role, with some helpful tips for anyone contemplating a career in PR

Digital Marketer job profile & vacancies – Prospects

Read more from Jacob:

Is a Career in Fitness Right for You?
Could you turn your passion for fitness into a career?