In 2012, Sir David Brailsford, Performance Director of the highly successful British Olympic cycling team, introduced a strategy of ‘the aggregation of marginal gains’
‘Find a ‘1% margin for improvement in everything you do.’
Tiny things, which on their own make little difference, but added together, those small gains can have a significant impact.
Source: The Guardian 2012
In this competitive environment, you want to come across well at every opportunity, at every point of contact (whether in writing, on the phone, or face to face). The basic preparation is the same for each stage of the application process:
|First, find out exactly what employers are
|Do your Research|
|…then convince them that you are the ideal candidate||
Tailor your Application
Show why you’re interested in their company
Show why you would be a good fit
General Attributes Employers Look For
A recent survey showed that for around 70% of jobs, the degree subject is not directly relevant; and academic achievement accounts for only about 20% of the decision whether or not to hire a candidate. Employers attribute more importance to other factors such as personality, business and people skills, interests, extra-curricular activities and achievements.
Source: The Sunday Times 2015
First impressions really count! From written applications to personal contact – be your best!
Written: Demonstrate good communication skills – well presented, clear and concise, without grammar or spelling mistakes.
Personal: Look smart (right down to polished shoes!) Show confident body language, smile and make eye contact.
Make sure people remember you for the right reasons – manners are exceptionally important.
Be polite and friendly, in all communications, with all company contacts.
Research & Knowledge
Be enthusiastic, knowledgeable and fully up to date on their business and the job/scheme you’re applying for. Show you have done your research!
See Do Your Research
Tailor Your Application
Make the employer believe they are your number one choice, not one of hundreds you have applied to; a vague, generic application won’t get you very far.
At every point of contact, communicate your passion and suitability for that particular company and career path.
See Tailor Your Application
Think about how you come across.
Would you be a decent person to work with? What motivates you, what are your values? Would your temperament and methods suit the working environment? Make the way you come across match the company ethos.
Work Life Balance – Show that you’re a well-rounded individual.
Draw on relevant experience from your whole life when describing accomplishments and transferable skills. Your interests and activities are a key indicator of cultural and personality fit’. Are you someone the employer can relate to? Would you get on well with the team and clients? The fact you’re a keen photographer, help out in your local community, or play football for your local team might just seal the deal!
Be confident, but not over-assertive nor arrogant. Demonstrate excellence, but show humility
It might seem obvious but always thank people for their consideration/time/advice via email or letter.
An Accountemps survey of human resources (HR) managers, found that ‘only 24% of HR managers receive thank-you notes from applicants. However, 80% of HR managers say thank-you notes are helpful when reviewing candidates.’
A US study said last year: ‘75% of hiring managers and interviewers did not receive thank you emails/notes from interviewees. 30% of those hiring managers said this was a deal breaker.’
If you are asked to follow up with a reference/portfolio or anything else, be sure to do so promptly.
Even if people are unable to help or hire you, exit graciously.